Thursday 3 December 2015

Brand identity/House style of 'KERRANG!' magazine


I've chosen the magazine 'Kerrang!' as it is a Rock magazine that also heavily features Punk, Pop Punk and Metal music. The house style is mostly the same throughout all of the Kerrang! magazine issues an example of this would be the masthead, with the masthead being in capitals, having cracks ruining across its entire length and being at least partially covered by an artist/artists due to the magazine having been around for a fairly long time and being very popular so people will recognise the magazine even if the masthead is partially covered this consistency in the masthead makes the magazine seem professional and makes it easily recognisable, the only difference when it comes to the masthead being the chosen colour of each particular issue with the mastheads colour appearing to be chosen so it contrasts well with the background colour eg: red and white, black and white etc but it always stands out by being bold and colourful. The main image of each issue is always artist/artists to show that the issue contains information on this particular person or group of people. Coverlines are always to the side or bottom of the magazine cover so they can be easily seen giving more information into what the magazine contains yet being out of the way of the masthead or the face of whoever is the main image so it doesn't obstruct the view of passers by Kerrang! appears to have a fairly consistent house style throughout with heavy variation to how the cover is organised here and there.

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